Analytics Tools

Perform Content Experiments in Google Analytics

In early June, Google sent an email around to users announcing that you can now create A/B/N experiments (“Experiments” or “Content Experiments”) to measure the effectiveness of different versions of your web pages! This new feature is incredibly cool and, unlike

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Web Metrics for E-mail Campaigns

Hello Nation! E-mail newsletter campaigns are still an effective way to increase web traffic and leads.  In fact, e-mail campaigns are definitely more effective than social media at this time.  Why?  Because with an e-mail campaign, you are in control of every single aspect.  You control the message, the customer data, the ability to contact […]

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Regular Expressions in Google Analytics

Howdy Nation! Google Analytics uses regular expressions (regex) to define filters and track goals.  Regular expressions clarify the process of defining filters and tracking goals.  Regular expressions can be used to exclude a range of IP addresses for instance.  I am going to explain the meaning of each symbol in context of regular expressions. The […]

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Real-Time Web Analytics

Hello again Nation! Google Analytics recently joined those vendors, such as Chartbeat and Woopra, providing web analytics in real-time.  How useful is web analytics in real-time?  If you are not going make decisions in real-time, then the use of real-time web analytics is insignificant.  The value of web analytics comes from the examining trends over time. However, there are […]

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