Insights

Introducing Visitors Flow in Google Analytics

Good morning Nation! With so much emphasis placed on acquiring more website traffic, it’s easy to forget to examine what your visitors DO once they reach your website. Do they navigate your content as you and your website designer had intended or do they take an altogether different path? There’s a new version of Google […]

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The Context of Web Data

Hello Nation! The difference between reporting and analysis is significant.  Google Analytics provides a plethora of data for all of your reporting needs; however, reporting will not yield actionable insights for your company.  Web analytics is the process of converting web data into positive insights to improve the bottom-line of your company.  If you do […]

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