Metrics

Introducing Visitors Flow in Google Analytics

Good morning Nation! With so much emphasis placed on acquiring more website traffic, it’s easy to forget to examine what your visitors DO once they reach your website. Do they navigate your content as you and your website designer had intended or do they take an altogether different path? There’s a new version of Google […]

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Web Metrics for E-mail Campaigns

Hello Nation! E-mail newsletter campaigns are still an effective way to increase web traffic and leads.  In fact, e-mail campaigns are definitely more effective than social media at this time.  Why?  Because with an e-mail campaign, you are in control of every single aspect.  You control the message, the customer data, the ability to contact […]

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